OFF THE BEATEN PATH
Branding, Catalog, Promotional Merchandise
LOGO & BRAND UPDATE
OBP is an innovative travel concierge based in Bozeman, MT. They offer amazing guided and custom trips all over the world. With a business and original brand established in 1986, they were ready for an update to match their unique sense of adventure. Trumpeter swans have a special meaning to them, as they are native to Montana, and mate for life, with is symbolic of lasting friendships and relationships. With the swans as our starting point, we wanted to find the balance of clean and professional, with a sense of spirited freedom.
NOD TO A CLASSIC
OBP's original logo from 1986 gave us a lot to work with. We liked the retro style and the grace of the swans flying together. The client hoped to maintain the flight and circular shape, with a component of water, and a simplified color palette for easy reproduction in merchandise and print.
